A focus on iconic properties in primary global markets

ASG Equities is the family office of the Gindi family and is comprised of a dedicated team of experienced professionals that are headquartered in New York. The Gindi's are known for founding the iconic Century 21 Stores NYC in 1961. Through ASG the Gindi's own a 6.5 million square foot global real estate portfolio. Within real estate, ASG concentrates predominately on core and value add properties across multiple asset classes including retail, industrial, office, multifamily, student housing, and hospitality.

ASG also actively invests with managers into equities, credit, private equity, venture capital, oil and gas and various other alternative investments. ASG has stakes in various operating businesses and in 2024 through a joint venture, launched Mercer Labs, Museum of Art and Technology at 21 Dey Street, one of ASG's real estate holdings.

Diversified portfolio, global partners, and savvy lenders

ASG has deep relationships through joint ventures with global investors including Silverstein Properties, Infinity Real Estate, Phillips International, and JSRE.

ASG utilizes national and international lenders including Wells Fargo, Bank of America, JP Morgan Chase, Bank of Ireland, Royal Bank of Canada, Deutsche Bank, and Blackstone.

A family history in retail

1961

The Gindi family’s retail roots are in founding and operating Century 21 Department Stores, which is an iconic off-price luxury fashion chain. Founded in 1961, Century 21 quickly became a cherished New York City icon with its flagship locations in Lower Manhattan and Bay Ridge Brooklyn.

1961-2020

The family grew Century 21’s presence with several other locations throughout the city and surrounding areas while maintaining its core values of respect, honesty, and customer satisfaction. Despite attracting millions of customers from around the world, Century 21 has always been referred to as “New York City’s best kept secret.” While growing Century 21, ASG Equities acquired a portfolio of properties through direct investments and limited partnership interests with select managers.

2020-2023+

ASG has leased and repositioned 1.5M+ SF of real estate, some of which was previously connected to Century 21's operating business. ASG is expanding its portfolio and creating plans to redevelop another 500k+ SF of real estate while also reopening a refreshed Century 21 Store in Manhattan.